SYDNEY FRINGE FESTIVAL
Funky. Clean. Fun.
We were once again given the opportunity to photograph the promotional images for the 2017 festival. It was a collaboration between the make-up artist, wig designer and Shape Creative. The images needed to represent different genres, age and gender for this years campaigns. To tie these images to their brand, we introduced a splash of the Fringe Festival pink. This colour was matched in post for consistency. Images were implemented on program, sydney airport billboard and sydney metro buses so high quality capture was essential.
Scope of work
Conceptualising | Art Direction | Photography | Re-Touching